Telling Your Story: How Healthcare Professionals Can Learn, Engage, and Grow Their Networks Through Social Media 16 Mar 2022, 11:00 AM - 12:00 PM

The importance of, and access to, industry information and news has grown over the past several years. But it can be difficult to do right. Outside of a good headshot and following a few well-known folks on LinkedIn, where do you start? How do we best use social media, and for what purpose? Looking forward to the post-Covid era, what trends will stick around and what will go back to the old ways?

In this interview, Hank Balch, Founder and President of Beyond Clean will discuss ways we can engage positively with others on social media. We will also discuss his journey in launching and building multiple healthcare education brands, including Beyond Clean, Power Supply, and First Case.

Hank Balch is the Founder & President of Beyond Clean. He began his career in instrument reprocessing as a frontline technician in 2009, and has served as an Instrument Database Specialist, Department Manager, and System Director for various SPD departments across the country. Hank is an award winning Sterile Processing leader (2016 Healthcare Purchasing News "CS/SPD Department of the Year"), twice nominated for IAHCSMM President, founder of two state-wide IAHCSMM chapters, conference speaker, and well-known industry writer, blogger, and social media connoisseur. He has written over 150 Sterile Processing articles, with his work being published in Becker's Hospital Review, Infection Control Today, Healthcare Purchasing News, Communique, Outpatient Surgery Magazine, AAMI BI&T Journal, SteriWorld, and other publications across the globe.  His passion is seeing frontline Sterile Processing professionals equipped to #FightDirty, every instrument, every time.

Learning Objectives

1. Discuss methods to utilize social media to learn, engage, and grow your network
2. Review specific examples of building clinical education brands Beyond Clean, Power Supply, and First Case
3. Assess the impact of podcasting/social media on clinical users in light of and beyond COVID

• outcomes